Case Study
Enhancing Tavola Shop’s E-commerce Experience
Project Name: Tavola Shop
Services: E-commerce website development
Region: UAE
Industry
Home cookware, culinary, tableware, outdoor dining, homeware, kitchen tools, bakeware, small kitchen appliances
Technology Stacks
Magento platform, Hyvä Theme (latest Magento 2 theme), CSS, PHP, Tailwind, AWS, EC2 Servers
Challenges
Tavola Shop, a prominent player in the UAE’s home and kitchenware industry, approached Conequate with a critical issue. Despite an existing Magento 2.3 website, Tavola faced challenges with page speed and optimization. This slow performance led to a subpar user experience, causing potential customers to abandon the site without completing purchases, resulting in a significant loss of sales.
Solution
The Conequate team took on the challenge by initiating a comprehensive revamp of the website. Leveraging the client’s provided UI/UX design, we opted for the Hyvä theme over the native Magento structure. Recognizing Magento’s inherent complexity, the Hyva theme was chosen for its ability to decouple intricate structures and enhance reusability, thus optimizing page speed. Overcoming the challenges posed by the distinct infrastructure of Hyva, we seamlessly integrated Zoho CRM and Zoho Desk for efficient customer management. Additional integrations included CAPTCHA, Google Analytics, Google Tag Manager, and secure online payment gateways.
Result
The project was executed efficiently, with the custom website completed within an impressive three-month timeframe. Notably, Conequate achieved a remarkable 40% reduction in page loading time, vastly improving the overall user experience. Post-launch, we continued to provide ongoing support and maintenance to ensure Tavola’s sustained online success.
Key Features Implement
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Account Creation: Streamlined user experience with easy account setup. -
Order Tracking: Enhanced transparency with real-time order status monitoring. -
Online Payment: Seamless and secure payment processing for customers. -
Add to Cart: User-friendly shopping cart functionality. -
Google Analytics Integration: In-depth analytics for informed decision-making. -
Zoho CRM and Zoho Desk Integration: Efficient customer relationship and support management.