Rebranding of Leading Money Exchange Bureau in the Middle East
Project Name: Al-Ahalia money exchange bureau
Services: 360 Rebranding
Region: UAE
FinTech
Overview
Al Ahalia Money Exchange Bureau (AEB), widely recognized as ‘Ahalia Exchange,’ stands as a major player in the Middle East’s financial landscape. Licensed by the Central Bank of the UAE and founded in 1996 by the esteemed Ahalia Group, AEB specializes in money transfers and currency exchange.
Challenge
Al Ahalia Money Exchange Bureau aimed for a complete 100% rebranding across both corporate and digital assets. The challenge lay in understanding the client’s overarching goals and effectively redesigning every facet of Ahalia’s brand identity to align with their vision.
What Conequate Did
Conequate’s response to the challenge was a seamlessly redesigned digital and corporate assets which included following:Logo: A modern and impactful representation.Website: A refreshed online presence for enhanced user engagement.Mobile and Web Application Interfaces: Intuitive designs for improved usability.Transactions: Streamlined processes for efficiency.Money Transfer Board: Enhanced visibility and functionality.Credit Cards and Debit Cards: Modernized designs for a contemporary look.Application Dashboards: User-centric interfaces for a seamless experience.Corporate Assets and Merchandise: Refreshed materials for a consistent brand image.The emphasis was on creating an intuitive, user-friendly interface and design with comprehensive features and a modern touch. Our expert UI/UX designers engaged in continuous communication with the client, ensuring a deep understanding of their vision, which guided the rebranding process.
Result
The rebranding initiative led to a transformed Ahalia Exchange, reflecting a modern and user-centric identity. The redesigned app offered improved user experiences, streamlined transactions, and enhanced security. The refreshed corporate assets and digital presence positioned AEB as a contemporary and trustworthy financial institution in the Middle East.
Key Features Implement
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Intuitive Navigation: Redesigned interfaces for a seamless user experience. -
Comprehensive Features: Expanded functionalities for enhanced financial services. -
Top-notch Security: Robust measures to ensure the safety of transactions and user data. -
Modernized Financial Experience: User-friendly interfaces for easy financial management. -
Enhanced User Engagement: Improved navigation for a more engaging experience. -
Financial Transactions: Transparency features enhancing trust in financial dealings.
What The Client Had To Say
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